Can you remember a time when you didn’t win a listing presentation? We’ve all been there. Despite bringing what seemed like your A game, your pitch fell flat. Do you know why you failed? Chances are your seller told you they’d need to think about it. The next thing you know they’re not returning your phone calls and some other agent’s for sale sign is planted on their front lawn. You can choose not to take it personally but have you ever thought about what really went wrong?
There’s one reason for failing to get a listing and it’s true in all cases. Whatever you showed your prospective seller just didn’t emotionally compel them to believe you were the right person for the job. With a hefty commission check on the horizon and the fear of getting anything other than the best possible price for their property, it all boils down to trust. You didn’t give your seller the confidence to choose you. Yet while you might have squandered your one shot and wasted all your effort, it doesn’t have to be this way.
We’re all familiar with the age old adage timing is everything. It’s as big a real estate cliche as location location location. Yet both are inalienable truths that you simply can’t ignore unless you want to guarantee failure. When it comes down to making a first impression the importance of timing is two-fold. Not only do you have just one chance to make your first impression, but even the most open minded sellers will give you no more than twenty seconds before making up their mind. The fact is you’ve got a fraction of a minute to make people even care enough to hear and understand what you have to say.
It’s no secret that people act on emotions first and rationalize their decisions after the fact. If you can’t blow people away emotionally in the first twenty seconds when you are pitching yourself, how can you be trusted to take a potential buyer’s breath away? If you can’t even sell yourself, how can you possibly appear qualified to sell a property online when you are competing for those same twenty second attention spans? It’s this perception that can make or break you. You absolutely need to blow prospective customers away in 20 seconds or less to even have a conversation about the value you offer. It’s not even about selling your services at this stage of the game. Success begins with compelling people to even be open to seeing that your services may be valuable to them.
How do you even get those twenty seconds in the first place? You could let history be your guide. There’s really only one thing that separates a successful realtor from the fruitless hobbyists and the 90% of agents who don’t make it past the first year. It all comes down to awareness. Seasoned realtors have been in the game long enough that they already occupy the most important real estate in the world—the real estate inside people’s brains.
Even real estate veterans who have a low level of success and are terrible at getting those precious twenty seconds to count may eventually get someone to hear them out, but at what cost? How much time are you willing to invest in mediocre results? Wouldn’t you rather skip the inefficient door knocking and stop pounding the pavement for decades just to get your name out there?
Luckily there’s an easy way to make every second count. When you take advantage of STUDEO’s digital storytelling platform you can easily demonstrate your value as an agent. From winning the listing presentation to effortlessly attracting and engaging potential buyers, STUDEO makes it simple to get noticed. Start emotionally wowing people and turn those precious twenty seconds into ten or twenty minutes of engagement. You’ll even get the analytics to prove it.
Why blow those twenty seconds when it’s just as simple to blow people away? Give your sellers the confidence to choose you. Get started now at studeohq.com.
