Interactive storytelling: the future of digital real estate

This story-driven tech will change how you reach buyers and sellers In the time it takes you to read this sentence, an online user has already formed an impression of a listing. The data shows that online users take less than two-tenths of a second to form a first impression. “The real estate industry was...

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Harris Maxwell

Latest Articles

Marketing Tips

How to get started with B2B personalized prospecting using interactive outreach journeys

B2B personalized prospecting is going through a major shift, where the trend is moving towards empowering the prospect rather than the sales team maintaining full control of the process. I am not going to bore you with statistics to prove this point… if you are a B2B marketer, you already know that this is happening...

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Rahul Ghosh

Marketing Tips

A Complete Guide to Creating a Personalized Interactive Newsletter for Your Database

An interactive newsletter delivers better engagement compared to traditional newsletters – this should come as no surprise. But, while making your newsletter interactive is a great first step, personalizing it to the reader is critical to achieving the best possible engagement rate. As we kick off 2024, personalization is already shaping up to be a...

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Rahul Ghosh

Real Estate

10 Female Real Estate Agents We Admire

Women account for roughly 65% of all real estate agents, according to the National Association of Realtors®. Like many of their male counterparts, women in real estate are not only running successful businesses but also running their organizations’ branding, marketing, and sales efforts. Women in real estate are truly inspirational. Today, we would like to...

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Harris Maxwell

Real Estate

Tips for Using Digital Storytelling to Build a Premier Online Brand

The way that buyers and sellers search for real estate professionals has changed. According to the National Association of REALTORS® 2021 Profile of Home Buyers and Sellers,  73% of buyers and a whopping 82% of sellers only interviewed one agent. By comparison, the 2016 edition of the same report shows that 62% of first-time buyers...

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Nir Betan

Real Estate

7 Tips for Creating the Perfect Storybook for Listings

At Studeo, we see a lot of interactive storybooks. All of them are great – but some are truly exceptional. Because our job is to help everyone create truly exceptional storybooks, we conducted a deep-dive analysis to see what these truly exceptional storybooks had in common. Turns out – there are 7 things… today’s blog...

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Nir Betan

Real Estate

How To Get Real Estate Referrals Virtually

If you want to be successful in the business of real estate then you need to master the art of generating referrals. In fact, referrals are a key source of how most top-producing agents land clients. In this guide, we will teach you the art of generating more referrals both from your sphere of influence...

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Nir Betan

Real Estate

Keys To Thrive & Not Just Survive — Your Real Estate Business Needs To Go Virtual

The sooner we can implement the tools of online success, the sooner we can start to THRIVE and have that advantage over other agents serving our target market. The goal of this guide is to show you some of the steps and systems you need to implement in order to virtualize most parts of your...

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Nir Betan

Real Estate

3 Awesome Storybook Ideas Agents Can Try to Showcase Their Expertise

Are you ready to take your digital storybooks beyond listings highlights? When it comes to creating compelling, human-focused content, the options for potential topics are endless. And, trying out different types of content can help you demonstrate and showcase your areas of expertise — whether of a particular area, a certain type of real estate, and...

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Nir Betan