Dean Manton uses Studeo to stand out in a crowded real estate market.
Learn how this realtor gets a competitive edge and wins more listings before walking through the door with interactive presentations that tell a story.
Background
Dean is a seasoned realtor who specializes in rural properties and country homes.
With 26 years in real estate, Dean specializes in rural properties and country homes. Recently, he expanded his business by launching a condo brand to complement his higher-priced listings. Dean embraces digital marketing alongside traditional methods. Despite his established success, he continually seeks innovative ways to enhance his client relationships.
Challenges
He faced the realtor's classic challenge of differentiation.
Before discovering Studeo, Dean faced the realtor’s classic challenge of differentiation in a market where competitors all use similar marketing tools and materials. “We all have photography. We all have virtual tours. We all use the same tools,” Dean explains. “Everybody has got all the resources out there, but not packaged in a way that stands out.” Initial client meetings were another pain point. Without prior personal connection, these first appointments often started cold, requiring significant effort to build rapport from scratch.
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I have a secret weapon now. It's really nice feeling like you have an edge.
Dean Manton
Realtor, Re/Max
Solution
Dean immediately recognized Studeo’s potential.
Dean wasn’t specifically seeking a new marketing tool, but when he encountered Studeo on social media, he immediately recognized its potential. “It was new, cutting-edge. I hadn’t seen anybody else use this.” He quickly implemented Studeo across his business, creating a personal Storybook that blends professional credentials with personal information to send before meetings. Dean also integrated Studeo into his listing presentations, monthly newsletters, and website. He’s now replacing printed property brochures with QR codes linking to interactive storybooks.
Results
Storybooks helped produce significant improvements in Dean's listing conversion rates.
Since implementing Studeo, Dean has seen remarkable improvements in his client relationships and business effectiveness. The personal Storybook has transformed his first meetings with potential clients. “When I get there now, the reception is so much warmer than it ever was before,” Dean explains. Dean has noticed a significant improvement in his listing conversion rate. “If I’m competing for listings and I’ve sent that introductory storybook already, I think it puts me above anybody else who’s coming in cold,” he says.
