Marketing Tips Blog

B2B personalized prospecting is going through a major shift, where the trend is moving towards empowering the prospect rather than the sales team maintaining full control of the process. I am not going to bore you with statistics to prove this point… if you are a B2B marketer, you already know that this is happening...

Rahul Ghosh

An interactive newsletter delivers better engagement compared to traditional newsletters – this should come as no surprise. But, while making your newsletter interactive is a great first step, personalizing it to the reader is critical to achieving the best possible engagement rate. As we kick off 2024, personalization is already shaping up to be a...

Rahul Ghosh