How Mark Guzzardo dominates his waterfront niche with Studeo.
How this boating realtor wins listings by immersing buyers in the waterfront lifestyle before they ever see the property.
Background
Mike is a veteran realtor who transformed his boating passion into a thriving waterfront niche.
With 34 years in real estate and 22 years in Discovery Bay, Mike leads a specialized team serving California’s Delta waterways. His expertise spans 1,100 miles of waterfront properties, with a focus on the 2,300 homes with private docks. As an avid boater himself, Mike combines local knowledge with a genuine passion for the lifestyle he sells, attracting buyers from across the Bay Area seeking waterfront living.
Challenges
He needed to convey a unique waterfront lifestyle that basic content couldn't capture.
Before Studeo, Mike struggled to effectively communicate the Delta lifestyle to potential buyers who often didn’t know Discovery Bay existed. “What was missing was that engagement of what Discovery Bay is like. How can you easily share the feeling of a lifestyle? That doesn’t work with static images or videos alone,” Mike explains. His team was using basic presentation tools and spending valuable time updating a 16-page color brochure that quickly became outdated and failed to create the immersive experience waterfront properties deserve.
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We've won every listing appointment since implementing Studeo so far.
Mike Guzzardo
Realtor, Re/Max
Solution
Mike harnessed Studeo to showcase the waterfront lifestyle his competitors couldn't match.
After discovering Studeo, Mike implemented it to transform his approach to waterfront marketing. “The cinemagraphs that Studeo offers and the wonderful storybook format really engages buyers,” Mike explains. He created comprehensive presentations with personal team videos, community highlights, and interactive 3D tours that take potential buyers beyond the property—showing nearby amenities like golf courses and marinas. His unique innovation was connecting virtual tours to community features, allowing clients to “click and it’ll take you to the golf course, click this way, it’ll take you to the marina.”
Results
Mike wins listings with immersive presentations that outshine the competition.
Since implementing Studeo just months ago, Mike has seen immediate impact on his business. “We’ve been on three listing appointments and we’ve gotten all three of them,” he reports. For existing listings, he’s seen a significant increase in showings after adding Studeo presentations to the MLS. Mike has also streamlined his marketing: “We don’t have to have our marketing person do our graphics anymore. I can do everything I want with Studeo.” The storybooks so effectively convey the Delta lifestyle that clients often make their decision before the in-person meeting, giving Mike a clear edge over competitors.
