An interactive newsletter delivers better engagement compared to traditional newsletters – this should come as no surprise. But, while making your newsletter interactive is a great first step, personalizing it to the reader is critical to achieving the best possible … Read More
Marketing Tips
How to get started with B2B personalized prospecting using interactive outreach journeys
B2B personalized prospecting is going through a major shift, where the trend is moving towards empowering the prospect rather than the sales team maintaining full control of the process. I am not going to bore you with statistics to prove … Read More