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Marketing Tips

How to get started with B2B personalized prospecting using interactive outreach journeys

B2B personalized prospecting is going through a major shift, where the trend is moving towards empowering the prospect rather than the sales team maintaining full control of the process. I am not going to bore you with statistics to prove this point… if you are a B2B marketer, you already know that this is happening...

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Rahul Ghosh

Marketing Tips

A Complete Guide to Creating a Personalized Interactive Newsletter for Your Database

An interactive newsletter delivers better engagement compared to traditional newsletters – this should come as no surprise. But, while making your newsletter interactive is a great first step, personalizing it to the reader is critical to achieving the best possible engagement rate. As we kick off 2024, personalization is already shaping up to be a...

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Rahul Ghosh